Influence Triggers
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All humans actually “need” in life is…
Reverse engineering your perfect market messaging
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Marketing aims To make selling superfluous – Peter
Turning Features into Benefits (Value Props)
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The three types of benefits
1. Functional
The Lounge Room Test
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A strategy is only effective if it
Blue Ocean Positioning Strategy
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Out-position your competition
Companies have two basic
One-Page company doc
A one-page company doc is the fastest way to create alignment within your project!
If you asked 10 employees what
Growth funnels: Part 3 - The Customer Value Journey
The Customer Value Journey
This is very similar to the “AARRR” framework with more emphasis on producing more “magic moments”
Introduction to marketing & messaging
The role of marketing – All business strategy is marketing strategy. Your ability to attract qualified prospects determines your business success.
Introduction to GTM
Web3 vs Web2 GTM differences
While there are some small tactical differences between web3 and web2 GTM - the fundamentals
Defining your Vision, Mission, Values and Culture
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Vision, Mission, Values…
Culture Eats strategy for breakfast